MUMBAI: Zee Media has picked Aditya Tandon as its new chief brand officer for campaigns & intellectual properties, effective 15 January  2025. The decision follows a recommendation from the company’s nomination and remuneration committee. Zee Media informed the Bombay stock exchange about his hiring as he is classified amongst the senior management  personnel in the company.

Aditya brings over 25 years of extensive experience in marketing and brand management across multiple regions, including India, Nepal, Mauritius, and Canada. His career spans various industries, including media, telecom, and web services. He is recognised for his proficiency in brand building and has effectively executed numerous launch and re-launch initiatives. His innovative strategies often include technological and digital interventions, contributing to impactful marketing campaigns.

Throughout his career, Aditya has received over 100 awards at prestigious forums like the Asian Television Awards and Promax for his communication and promotional efforts. He has also served as a speaker at various industry platforms, sharing his insights on brand strategy and marketing trends.

Aditya  holds a bachelor of arts (Hons) from Delhi University, a postgraduate diploma in international marketing from the Delhi School of Economics, and a master’s degree in management studies from Carleton University, Canada.

Prior to this role, he served as vice-president of brand marketing at Network18 Media & Investments, where he was responsible for marketing the company’s Hindi news cluster, significantly boosting brand performance post re-launches. His notable contributions include the rebranding of CNN-News18 and several award-winning campaigns that have established him as a leading figure in the marketing domain.