MUMBAI: Vani Rane, has recently taken on the role of creative head for the expanded branded content vertical for the network at JioStar, following the merger of  the two media powerhouses - Disney Star TV India  and Viacom18 Media under the Reliance Industries umbrella.  With over 18 years of experience in content development and production, Vani is eager to leverage this new opportunity to push creative boundaries and deliver innovative content.

Expressing her excitement about the transition, Vani stated, “My playground just got a whole lot bigger and better!”

She is enthusiastic about leading a talented team, emphasizing that their collaboration will enable them to create compelling stories and branded content. The merger has opened up expansive possibilities for content creation, positioning the team to explore exciting new directions in both television and OTT platforms.

Prior to her move to JioStar, Vani served as the creative Head at Viacom18, where she honed her skills in both fiction and non-fiction content development. Her impressive portfolio includes successful projects like Swipe Ride with Shruti Haasan and various brand partnerships across different media formats. Vani’s tenure at prominent companies such as Zee Entertainment, Zoom, Maxus ESP and Culture Machine further cements her reputation as a leader in branded content.

With her new role, Vani aims to elevate JioStar's content strategy, focusing on creative solutions and partnerships that resonate with audiences.