MUMBAI: It’s in crackling, explosive form. Betway SA20 has kicked off its third season with a record-breaking opening match viewership, surpassing previous records and solidifying its position as a major force in South African cricket.

The opening match between Sunrisers Eastern Cape and MI Cape Town drew a record 382,778 live unique viewers on SuperSport, a 129 per cent  increase from Season 2. This makes it the second-highest recorded live opening viewership number on SuperSport this summer, behind the T20 series between the Proteas and India.

Additionally, the opening week saw record attendance numbers, with four sold-out matches and an 79 per cent attendance rate across six matches. The fans have enthusiastically embraced the cricket and entertainment experience, setting the stage for a successful tournament.

League commissioner Graeme Smith attributed the success to the collective efforts of the franchises, SuperSport, and the fans, saying, "We've worked hard to establish the league as a property that appeals to viewers at home and those who come to the stadium. These numbers give us the confidence that we're on the right track to building on a strong foundation. The league has come to be recognised as amongst the best in the world after the IPL. Most people did not give us a chance of succeeding."

Nielsen Sports SA managing director Tumelo Selikane added, "We're thrilled with the response to the Betway SA20 league. The strong viewership numbers are a testament to the league's growing popularity and the exceptional work of SuperSport and the League."

Betway SA20's success has also attracted new sponsors, further solidifying its commercial value and appeal. As the tournament progresses, the league is poised for continued success, with strong viewership numbers and growing commercial appeal.