MUMBAI: In response to the devastating wildfires that swept across Southern California, Netflix and its co-CEOs, Ted Sarandos and Greg Peters  stepped up to support those affected. At least that’s what Sarandos  assured  in a blog post last week that the company was committed to aiding  employees and the wider community during this difficult time.

“Many of our employees and creative partners have been directly impacted by this disaster,” Sarandos stated.

To facilitate recovery efforts, Netflix has pledged a substantial $10 million donation. This funding will be distributed among several organisations, including the Los Angeles Fire Department Foundation, California Community Fund Wildfire Recovery Fund, World Central Kitchen, Motion Picture and Television Fund, and Entertainment Community Fund, aiming to provide immediate relief and ongoing support.

In addition to financial contributions, Netflix is directly assisting affected employees, including offering temporary housing solutions for those who have lost their homes. The company is also implementing a double-match for all employee charitable contributions through its giving program.

Sarandos expressed gratitude to the firefighters and first responders tirelessly battling the flames. “These heroes have been saving lives and communities with little rest,” he remarked.

Reflecting on the spirit of Los Angeles, Sarandos, a long-time resident, noted, “For many, LA is more than just palm trees and movie stars; it’s a family of hardworking individuals from diverse backgrounds.”

He higlighted the community’s resilience, stating that while many dreams may currently feel distant, the capacity to rebuild is strong.

“The next few years will pose challenges, but we will come back stronger than before,” he concluded.