Mumbai, India - Zee Entertainment Enterprises has appointed Sonal Gupta as its new senior vice president- syndication, based in Mumbai. With over 15 years of experience in the broadcast industry, Gupta brings a wealth of knowledge and expertise to the role. Her appointment is effective November 2024. 

Gupta's most recent position was as head of content & alliances at One Life Studios, where she was responsible for leading syndication and acquisitions worldwide, driving business development through sales, licensing, and distribution, and curating content from renowned production houses.

Prior to that, she held senior positions at IndiaCast Media, Videocon D2H, and Neo Sports Broadcast, with a focus on international content syndication, digital platforms, and business development.

Gupta's extensive experience in the industry has equipped her with a deep understanding of the global market and a proven track record of driving growth and increasing brand presence. She is expected to play a key role in shaping the company's syndication strategy and expanding its global footprint.