MUMBAI: From billboards to blueprints, Kanika Sharma is laying down a fresh marketing foundation, this time as vice president of marketing at Neworld Developers. The appointment signals a strategic push by the real estate firm to bolster its brand and buyer connect across India’s most competitive markets, including Delhi-NCR.

Sharma, who’s built a reputation for turning real estate brands into household names, now takes charge of Neworld’s marketing strategies across residential and commercial verticals. Her mission? Elevate the brand’s presence and drive customer-centric campaigns that strike a chord with today’s discerning buyers.

“I am honoured to join Neworld Developers at this exciting juncture,” Sharma said. “The company’s dedication to innovation and excellence resonates with my passion for creating meaningful brand experiences. I look forward to leading initiatives that will contribute to Neworld’s growth and deepen engagement with our customers and stakeholders.”

Sharma’s real estate credentials are as solid as the properties she’s helped market. Most recently, she helmed corporate marketing at Geetanjali Homestate Private Limited, where her campaigns made measurable dents in brand recall and visibility. Prior to that, she played a pivotal role at Gupta Builders & Promoters in Chandigarh, focusing on both business expansion and brand storytelling in a notoriously crowded market.

Her addition to Neworld’s leadership comes as the company ramps up its development pipeline, aiming to blend premium real estate with sustainability. With Sharma at the marketing helm, the goal is to cut through the clutter and craft narratives that stick, not just in metros, but in emerging urban hubs too.

For an industry that often builds first and brands later, Sharma’s appointment is a nod to the growing power of perception in property. And if her track record is anything to go by, Neworld might just be constructing more than buildings, it’s setting the stage for a bold brand revival.