MUMBAI: Jenica Kalra, an experienced professional at the Japan External Trade Organisation (Jetro), has transitioned from the intellectual property rights (IPR) department to the Japanese content development department. In her new role as assistant director, she is set to focus on fostering stronger cultural and creative exchanges between India and Japan.
During her three-year tenure in the IPR Department, Kalra worked closely with colleagues and industry partners, gaining valuable insights into intellectual property laws and practices. Now, she steps into a dynamic role with a mission to enhance awareness of Japanese content in India while building bridges between Indian buyers and Japanese creators.
“My aim is to promote Japanese titles in diverse fields such as anime, music, live-action films, movies, gaming, and artists. By connecting Indian buyers with Japanese title holders, we can deepen the cultural ties between our two nations,” said Kalra.
The new position will allow her to play a pivotal role in integrating Japanese content into India’s creative industries, ensuring seamless collaborations and exchanges. “This is an exciting opportunity to strengthen the India-Japan relationship in the creative sector. I’m eager to create impactful partnerships that highlight the best of Japanese culture in the Indian market,” she added.
Kalra’s career reflects her passion for cultural exchange and education. Before joining
Jetro, she worked as a Japanese language teacher at the Tsubomi Japanese Institute. Her background in language and cross-cultural understanding makes her well-suited to bridge gaps between the two nations in the entertainment and creative domains.
Her message to industry professionals is clear: “If you’re interested in collaborating or exploring opportunities in this space, feel free to reach out. Let’s work together to create meaningful exchanges in this vibrant industry.”
Kalra’s transition underscores Jetro’s ongoing commitment to enhancing cultural and creative cooperation between India and Japan. With a growing appetite for Japanese content in India, her efforts are expected to open up exciting possibilities for collaboration in fields ranging from anime to gaming and beyond.
As Kalra embarks on this new chapter, her work promises to further strengthen the India-Japan bond, fostering a shared appreciation for creativity and innovation across borders.
