MUMBAI: JioStar Digital has shifted  Arunava Chakraborty as account director for large client solutions (LCS), where he will lead the BFSI category in the western region. His role involves managing prominent clients such as HDFC, ICICI Bank, SBI, and Kotak Mahindra, while driving business growth and client success alongside a team of engagement managers.

Chakraborty brings over seven years of experience in media sales, digital advertising, and brand solutions, having previously held senior roles at Viacom18 and Disney Star. 

At Viacom18, he served as vertical lead for consumer packaged goods, infrastructure, real estate, and OEM hardware at Jio Cinema, leading growth strategies and cultivating partnerships with major industry players. Earlier, as manager for revenue and sponsorships, he oversaw FMCG clients and strategic business development.

During his tenure at Disney Star, Chakraborty managed key accounts such as Unilever, Godrej Consumer, and Johnson & Johnson, significantly growing revenue for linear television channels. He also played a vital role in designing go-to-market strategies for the and EdTech category.

A graduate of the Heritage Institute of Technology, Kolkata, Chakraborty holds a postgraduate diploma in digital business from Columbia Business School, where he earned distinction as an Emeritus Scholar.