Mumbai: Jio Star has appointed Vivek Mohan Sharma as business head of its youth, music, and English cluster, following the departure of Anshul Ailawadi. The announcement was made through an internal communication by the company.

Sharma, who joined Viacom18 in 2021, brings nearly two decades of experience spanning media, telecom, and banking sectors. He has led cross-functional teams in revenue generation, marketing, and content creation. At Viacom18, he built the network sales branded content team from scratch, delivering notable campaigns such as Cricket Ka Ticket, Royal Stag Boom Box, and Imperial Blue.

Ailawadi, who spent 11 years with the organisation, played a pivotal role in expanding the youth, music, and English cluster’s digital footprint and spearheading major tentpole properties. He began his journey as strategy and project lead in the group CEO’s office and is stepping down to pursue new opportunities.

Sharma’s appointment is expected to further strengthen Jio Star's content strategy and drive innovation across its youth-focused channels.