MUMBAI : It’s gotten hungry to grow and its gobbling up a company which has got urban food lovers smacking their chops in delight.

Diversified FMCG giant ITC has sealed a definitive deal to acquire frozen, chilled, and ready-to-cook food brand Prasuma. Founded by the dynamic husband-and-wife duo Lisa Suwal and Siddhant Wangdi, Prasuma has innovated on several fronts, especially in the area of advanced freezing technology that locks in freshness.

Prasuma has built a reputation with its premium, preservative-free frozen momos, which it then expanded to cover Pan-Asian cuisine and deli meats.

The company has recorded consistent, profitable growth since inception, without external funding. Currently, Prasuma operates in over 100 cities across online and offline retail channels, as well as cloud kitchens.

Its direct-to-consumer platform, Meatigo by Prasuma, offers a curated selection of exclusive products, with delivery times as short as 30 mins in major cities. Notably, Prasuma manufactures all its products in-house, ensuring stringent quality control and flavour authenticity.

"We are immensely proud of what we have built and excited to partner with ITC for the next phase of growth. Consumer love and trust have always been our driving force. ITC shares our commitment to quality and innovation, making them the ideal partner. This collaboration is not just a business deal; it is the realisation of our lifelong passion for exceptional food," said Prasuma & Meatigo CEO Lisa Suwal.

Added COO Siddhant Wangdi: "Frozen food is undoubtedly the future. With Prasuma's expertise in manufacturing and innovation, combined with ITC's strength in distribution and brand-building, this partnership is poised to create immense value for consumers in India and beyond. Together, we aim to revolutionise the frozen food industry with quality, convenience, and exceptional taste."