MUMBAI: Blind dates can go wrong. And in a multilingual, multicultural nation like India, even more so. This despite, people are dating.
Keeping this in mind, Tinder and the Centre for Social Research (CSR) have made their dating safety guide available in four Indian languages—Hindi, Marathi, Kannada, and Bengali. The move aims to make online dating safety advice more accessible, ensuring users can find essential guidance in a language they are most comfortable with.
Originally launched in 2023 in English, the guide provides young adults with practical tools and insights to navigate online and in-person dating safely. The expansion reflects Tinder’s commitment to fostering a secure dating environment, responding to feedback from regional language speakers who feel more comfortable consuming educational content in their native tongues.
A recent Tinder survey revealed that safety and security are the top priorities for Indian singles before meeting someone from a dating app, with 37 per cent opting for a video call before an in-person date. Since its launch, the guide has been accessed over a million times and downloaded 50,000 times. With localisation, Tinder and CSR aim to extend their reach and promote responsible dating across India.
Throughout February 2025, Tinder users in India will encounter in-app cards featuring key safety tips from the guide and directing them to a dedicated online resource. These cards will reinforce essential safety principles while encouraging users to make informed choices.
Trust & Safety at Match Group vice president Yoel Roth Tinder’s parent company, stated: “At Match group, we prioritise making dating safer for millions worldwide. With this multilingual launch, we are empowering young daters in India with crucial safety tools. Our collaboration with CSR strengthens awareness and reinforces our dedication to robust safety standards.”
Added CSR director Ranjana Kumari “For over four decades, CSR has championed gender equality and worked to make online spaces safer. Partnering with Tinder on this guide allows us to reach a broader audience, equipping individuals—especially women—with the knowledge to navigate online dating with confidence and security.”
Recognising respectful communication, active listening, and clear intentions while staying alert to concerning behaviour. Emphasising the importance of clear and enthusiastic agreement in all interactions, with resources such as Tinder’s ‘let’s talk consent’ initiative. Educating users on tools like photo verification, unmatch, and block contacts to ensure greater control over their dating experience. Guiding users on how to report harassment directly within the app and access trusted support organisations if needed.
