MUMBAI: In a major move within the OTT industry, Archita Jasani has been appointed as vice president – strategic growth & partnerships at Jojo App, a leading platform dedicated to premium Gujarati content. Known for her expertise in media, content strategy, and OTT growth, Jasani brings her vast industry experience to help steer Jojo App toward a dynamic and expansive future.

Expressing her excitement, Jasani stated via Linkedin, “Jojo OTT App is reshaping the entertainment landscape for the Gujarati-speaking community, and I am thrilled to be part of this journey. The opportunity to collaborate with such a talented team and contribute to making Gujarati content more accessible, engaging, and globally relevant is truly inspiring.”

With Jasani’s appointment, the company aims to further drive strategic expansion, forge impactful partnerships, and explore innovative opportunities to elevate the platform’s offerings and reach a broader global audience. She also aims to collaborate with industry leaders, content creators, and partners to build a platform that fosters a deep appreciation for Gujarati culture and storytelling.

Jasani’s career is a rollercoaster of media milestones. She kicked off in 2003 at Aditya Birla Sun Life Insurance before diving headfirst into the world of entertainment. From Hungama, Times Group, and Eros Now, she mastered strategy, distribution, and partnerships with a knack for innovation.

At V Hunt Digital Media, she put Chana Jor OTT on the Gen Z map, ensuring their binge needs were met. Now, with 20+ years of experience, she’s got the strategy, the vision, and the hustle to push Jojo App into uncharted success.

As she embarks on this exciting new chapter, Jasani extended her gratitude, saying, “Thank you to everyone who has supported me throughout my journey. Here’s to new beginnings and exciting times ahead!”