MUMBAI: Fabric, the entertainment industry’s powerhouse for data and operations solutions, has shaken up its sales and business development team by appointing Liz Clarke as director of sales and business development, EMEA. With over two decades of experience in media, entertainment, and post-production, Clarke is stepping in to steer Fabric’s growth strategy across the region, ensuring that media companies cut through the operational chaos and tap into new revenue streams with ease.
Fabric, fresh off its integration with Xytech, continues to redefine media management by consolidating workflows, from quote-to-invoice to project management and content metadata. In other words, it's taking the industry's messy backend and tidying it up into one smart, seamless platform. And Clarke, with her extensive expertise, is stepping in at precisely the right moment to help drive that transformation.
Before joining Fabric, Clarke served as EVP of strategy and development at Bitmax, where she championed business growth initiatives and streamlined workflows across international teams. Her journey has also included a pivotal role as VP of client operations at Mirriad, working with major broadcasters like Channel 4, Channel 5, RTE.ie, TF1, France Télévisions, Prosiebens, and RTL. Having previously held senior positions at Ascent Media, Deluxe, and Prime Focus Group, Clarke is no stranger to building and executing world-class media strategies.
Fabric CRO Kira Baca expressed enthusiasm for Clarke’s arrival, “We are thrilled to welcome Liz to Fabric. Her impressive industry expertise, incredible reputation, and proven ability to drive business growth align perfectly with our mission to help media companies scale and succeed. Liz’s leadership will be instrumental in expanding our footprint across EMEA, ensuring that more organisations can leverage Fabric’s solutions to meet their content goals.”
Fabric’s goal is simple but ambitious: unify media operations, streamline data, and help teams worldwide deliver seamless content experiences. The company’s solutions integrate operations and catalogue management, resource scheduling, data enrichment, and AI-powered workflow insights—effectively eliminating operational bottlenecks that have long plagued media companies.
According to Clarke, the opportunity to be part of this mission was too compelling to pass up. “Fabric is focused on providing solutions that deliver provable value, from simplifying and streamlining operations to maximising content revenue potential globally. I am excited to join the team and bring my experience in business development and sales, along with my understanding of the M&E industry, to drive growth across the EMEA region. I look forward to working with the teams to unlock new opportunities and enhance operational efficiencies with Fabric’s innovative solutions.”
With global digital ad spending projected to reach $667.6 billion in 2025, the demand for integrated, AI-driven media solutions has never been greater. The media landscape is shifting, and companies must adapt to stay relevant. Fabric’s integrated approach offers a competitive edge by eliminating inefficiencies, optimising workflows, and giving businesses a crystal-clear view of their content pipelines.
Fabric’s expansion into EMEA comes at a time when media companies are grappling with increasing operational complexity. As advertisers pour more dollars into programmatic and AI-driven content personalisation, Fabric’s solutions provide the agility needed to navigate this rapidly evolving landscape.
With Clarke leading the charge, expect Fabric to strengthen its presence across Europe, the middle east, and Africa, proving once again that smart, data-driven operations are the future of media management.
