MUMBAI: Canon India has just given storytelling a powerful new lens with the launch of its latest campaign, 'I #CANwithCanon', proving that when it comes to real impact, technology isn't just about pixels and prints—it’s about possibilities. This campaign doesn’t just celebrate Canon’s products; it highlights how its solutions empower individuals, businesses, and communities to achieve the extraordinary. And yes, it’s all based on real-life stories—not just glossy advertisements.
Canon, which has been a household name in India for nearly three decades, is using this campaign to underscore its role not just as a tech leader, but as a partner in progress for its consumers, businesses, and society. With six compelling videos spanning consumer, SME, enterprise, government, and social sectors, I #CANwithCanon delivers proof that innovation is not just about gadgets—it’s about making lives better.
Kicking off the campaign, Canon India president & CEO Toshiaki Nomura remarked, “For over two decades, Canon India has been at the heart of countless success stories across the nation. I #CANwithCanon is our tribute to these partnerships and milestones, showcasing how Canon’s solutions have empowered individuals and businesses to unlock their full potential.”
Adding to this, Canon India senior director- product & communication, C Sukumaran stated, “This campaign brings alive Canon’s philosophy of enabling excellence in business and everyday life. These stories demonstrate how our solutions address real business challenges and creative aspirations.”
Canon’s technology has turned businesses into powerhouses. Just ask Wee Prints, a major player in digital printing. Before Canon stepped in, their print volume was 1.5 lakh pages—impressive, but not enough. With Canon’s cutting-edge solutions, they’ve now ramped up to 2.5 lakh pages, meeting increasing client demands with ease and efficiency. Their business performance? Sharper than ever.
Printers and copiers are great, but what’s even better? A trusted partner. That’s what Wheelzy Spot (an authorised JK Tyre dealer) discovered when they sought Canon’s help. More than just technology, they needed efficiency, reliability, and—most importantly—support. Canon delivered all three. With a dedicated service team ensuring smooth operations, Wheelzy Spot’s business is running smoother than a newly paved highway.
Beyond business, Canon’s skill development & livelihood program is changing lives. Tanu and Karina, two individuals who were once struggling to find stable employment, are now thriving professionals, thanks to Canon’s initiatives. Their stories are a testament to the company’s commitment to real progress and meaningful change.
Canon India has built its brand not just on its technology, but on its customer-first approach and social commitment. As this campaign rolls out, more real stories of growth, success, and transformation will be unveiled in the coming weeks.
Because at the heart of every great achievement, there’s someone who once said, “I CAN.”
