MUMBAI: The fizz in the Coca-Cola Co continues to be strong. It has reported a six per cent  rise in  its latest quarterly revenue to $11.5 billion in the period to 31 December 2024, with Indian beverage Maaza becoming its 30th billion-dollar brand. Thums Up and Sprite are the other Indian brands in the billion dollar club.

The company saw unit case volumes increase by two per cent  in the fourth quarter of 2024, while full-year volumes grew one per cent, driven by strong performance in India, Brazil and Mexico.

"In India, our business rebounded nicely during the quarter and we grew volume. We recruited consumers with innovative marketing campaigns that link Coca-Cola with music, Sprite with travel and Thums Up with movies", said  The Coca-Cola Co chairman and CEO James Quincey.

The company's digital transformation in India added approximately 440,000 outlets to its customer platforms in 2024. The beverage giant also completed a significant refranchising of its Indian bottling operations, recording net gains of $303 million for the year.

Chief financial officer John Murphy, following a recent visit to India, said: "The Indian market has got a tremendous amount of runway ahead. We believe that the Jubilant group coming in is going to add tremendously to our abilities to continue to step change our execution in the marketplace".

The Coca-Cola Co has been facing intense competition in the Indian marketplace which is only going to multiply with Reliance Industries putting all its might behind the Campa Cola brand to crack open the soft drink market for itself. Price has so far been the pivot which has seen its brands Campa Cola corner 10 per cent plus shares in certain markets where launches have been made