MUMBAI: There’s life beyond employment. No one is proving this adage better than former NDTV senior exec Rahul Sood who spends his time working for select clients  and improving his golf handicap, when he can grab a few hours off from work. Which is pretty often.

Recently, his firm Brandwidth Mediae of which he is co-founder and managing director signed on CNN International Commercial to handle its digital content distribution across six south Asian markets. 

The agreement allows regional platforms to access CNN's video-on-demand content, including flagship shows Fareed Zakaria GPS and Anderson Cooper 360, across the Maldives, Sri Lanka, Nepal, Bangladesh, Bhutan, and Pakistan.

"This collaboration will offer audiences greater access to world-class coverage at their convenience," said Sood who also represents Al Jazeera, India Today Network, global streaming platforms like Hallmark Movies and Frammer AI on the tech side.

"We are excited to work with CNN International Commercial to enhance their presence across the South Asian region by leveraging leading telcos and OTT platforms,” added co-founder & managing partner Rohit Jaiswal, 

The partnership aims to expand CNN's presence in South Asia through telecom and OTT platform partnerships.