MUMBAI : Society Tea’s latest TVC for spice secrets brings a nostalgic twist to the table, celebrating the deep connection between taste & treasured memories. With pickles at its heart, the campaign revives the essence of home, tradition, & the comfort found in familiar flavours.

Pickles have long been more than just a condiment; they carry the essence of home-cooked meals & familial love. Through this campaign, Society Tea pays tribute to these treasured moments, reminding audiences of the simple yet profound joys of childhood.

Society Tea director Karan Shah shared his thoughts on the campaign: “Spice secrets is about reconnecting with the tastes that define our roots. This TVC is a tribute to the flavours that instantly remind us of home, bringing warmth & nostalgia with every bite.”

The advert has been released across digital platforms, including meta (Facebook & Instagram) & Youtube, ensuring a wide reach.