MUMBAI: Solitario Diamonds has officially partnered with Gujarat Giants in the Women’s Premier League (WPL), becoming the first lab-grown diamond brand to align with the world’s biggest women’s cricket tournament. As the third most-watched cricket event globally, following the IPL and ICC T20 World Cup, the WPL presents an unmatched opportunity for Solitario to engage with millions across India.
With Gujarat—the diamond capital of India—at the heart of this collaboration, the synergy between Solitario and the WPL is seamless. The partnership goes beyond sport, celebrating the resilience, brilliance, and achievements of women in all fields.
Solitario Diamonds CEO & co-founder Ricky Vasandani expressed his enthusiasm for the association, stating, “We are incredibly proud to be associated with the Women’s Premier League, a tournament that is not just revolutionising women’s cricket but also inspiring millions across the country. As a brand dedicated to brilliance and resilience, we see this partnership as a tribute to women who shine in every field. Just like our diamonds, these athletes embody strength, perseverance, and excellence.”
To mark this alliance, Solitario Diamonds will host the entire WPL team in Bengaluru on 25 February. During a special ceremony, Vasandani will present each team member with a stunning tennis bracelet—a symbol of strength and elegance, much like the athletes themselves.
Solitario Diamonds is rolling out a power-packed marketing campaign that ensures maximum visibility throughout India. The brand is making bold moves with:
● Digital promotions and social media blitz – High-impact campaigns across live-streaming platforms and social media to keep the buzz alive throughout the tournament.
● Out-of-home (OOH) advertising – Strategic placements in key cities, including Mumbai, Bengaluru, Lucknow, and Baroda.
● Bus branding – Extensive branding on public transport in cricket-loving regions.
● Stadium branding & in-game digital activations – Front-and-centre presence at WPL venues, ensuring strong brand recall.
With stadium branding, live-streaming integrations, and high-impact activations, Solitario Diamonds is ensuring that its presence is as dazzling as its creations. As the WPL takes centre stage, the brand is set to knock it out of the park, positioning itself as a game-changer in the world of luxury diamonds.
This strategic collaboration underscores Solitario’s dedication to empowering women, drawing a compelling parallel between the brilliance of diamonds and the rising success of Indian women in sports and beyond. Cricket, revered as a religion in India, offers the perfect stage for Solitario to inspire and connect with audiences on an unparalleled scale.
With this partnership, Solitario Diamonds is championing a movement that celebrates women’s achievements, resilience, and brilliance, both on and off the field.
