MUMBAI: Singapore-based technology company 1 Play group has brought on board PR entrepreneur Rachna Baruah as an advisor to steer its strategic communications and marketing efforts.

In her new role, Baruah will help shape 1 Play group’s India strategy, focusing on team structuring, business storytelling, and market positioning. She will also explore new partnership and marketing opportunities to enhance the company’s visibility in the region.

Founder Mohit Lalvani highlighted Baruah’s expertise in brand-building and communications, expressing confidence in her ability to drive 1 Play group’s vision forward. As the founder of Madchatter Brand Solutions, Baruah has worked with a diverse range of startups, helping them establish credibility through effective communication strategies.

Speaking on her appointment, Baruah said she looked forward to working with 1 Play group at a crucial stage in its expansion, aiming to strengthen its presence and narrative in India.

The collaboration marks a key step in 1 Play group’s growth strategy, as it continues to develop its tech platforms, including Playmersiv, which partners with governments, educational institutions, and enterprises worldwide.