Mumbai: Waayu, India’s first 0 per cent commission food delivery platform in partnership with ONDC, has successfully delivered over 1,10,000 Mahakumbh prasad boxes and Sangam Jal orders by the conclusion of Mahakumbh 2025. This initiative allowed devotees across the country to experience the spiritual essence of the event from their homes.

Launched on 13 January, Waayu’s campaign distributed Mahaprasad across 19,000 pin codes in India. The shuddh desi ghee besan laddoos, freshly prepared in Prayagraj, Ayodhya, and Varanasi using traditional methods, met strict hygiene standards. The initiative also aligned with Mahakumbh’s sustainability goals by using eco-friendly, plastic-free packaging.

As Mahakumbh concluded on 26 February, 40 per cent of orders came from tier-1 cities such as Bangalore, Delhi, Pune, Mumbai, and Hyderabad, 35 per cent from tier-3 cities including Telangana, Uttar Pradesh, Odisha, Andhra Pradesh, and Tamil Nadu, and 20 per cent from tier-2 cities such as Maharashtra, Gujarat, and West Bengal. Approximately 23,000 boxes were delivered to travellers in Prayagraj.

Waayu co-founder & CEO, Mandar Lande credited partnerships with major logistics providers, including delivery, blue dart, shiprocket, amazon shipping, and India post, for ensuring timely deliveries nationwide. He also highlighted the company’s commitment to sustainability through plastic-free packaging.

Waayu collaborated with ONDC and many platforms such as Paytm, Snapdeal, Bajaj Finserv, Digihaat, Mystore, and Rubaru, streamlining Mahakumbh prasad orders. ONDC’s open network enabled swift nationwide delivery within seven days, making prasad accessible to devotees regardless of their location.

Waayu MD & co-founder, Anirudha Kotgire stated, “We are extending prasad delivery beyond Mahakumbh 2025 to build a broader spiritual commerce ecosystem. We plan to replicate this model for festivals such as Ram Navami, Krishna Janmashtami, Navratri, Ganesh Chaturthi, Diwali, regional Kumbh Melas, and Makar Sankranti.”

Following the success of this initiative, Waayu is expanding its reach in tier-1 and tier-2 cities, offering local restaurants a cost-effective alternative through its ONDC partnership. By addressing gaps in food delivery across smaller cities, Waayu aims to establish itself as a sustainable and restaurant-friendly market competitor.