MUMBAI: When it comes to digital ads, knowing what works is half the battle. Segwise, the AI-first User Acquisition (UA) platform, has unveiled its latest game-changer Creative Analytics and Insights, an AI-powered tool that dissects ad creatives to pinpoint what’s boosting engagement and what’s dragging performance down.

For mobile game and app publishers, the struggle to manually track and analyse creative elements like backgrounds, characters, emotional hooks, and calls-to-action is a time-consuming puzzle. Segwise’s multimodal AI eliminates the guesswork by automatically tagging creative components across all major ad networks, helping publishers optimise their ads for better returns.

“We believe AI will soon be the backbone of every UA team,” said Segwise co-founder and CEO Brijesh Bharadwaj. “We built this platform to automate the tedious parts of campaign analysis so marketers can focus on strategy and scaling their ROAS.”

Adding more firepower to Segwise’s vision is PeopleFun Games former CEO Carol Miu who joins as an advisor. “Better monitoring and granular creative analytics can mean millions in ad savings. Segwise is building a UA platform that makes this effortless, and I’m excited to be part of the journey,” she said.

The Creative Analytics AI Agent compiles and analyses creative data across networks and geographies, revealing trends, detecting creative fatigue, and ensuring UA teams spend smarter, not harder. It’s the second addition to Segwise’s fast-growing AI-driven UA platform, following its AI Campaign Monitoring and Alerting Agent, which was voted number one Marketing Product of the Week on Product Hunt last year.