MUMBAI: India is set to become the epicentre of global advertising conversations as the Advertising Standards Council of India (ASCI) gears up to host the ICAS Global Summit ICAS Global Dialogues 2025 from 17 to 19 March 2025, in Mumbai. This marks a historic first, with the prestigious event being held outside Europe and the US, signalling India’s increasing influence in shaping global advertising self-regulation.
The by-invite-only summit will convene self-regulatory leaders from 16 countries, alongside global advertising associations, regulators, and top Indian industry players. With AI and emerging technologies rapidly reshaping the industry, the summit aims to foster discussions on ethical, progressive, and consumer-first advertising practices.
The summit will feature a series of thought-provoking sessions addressing key industry shifts. It will kick off with the ICAS Global Self-Regulation Awards (March 17), celebrating the most innovative and impactful advertising self-regulation initiatives worldwide. This will be followed by the ICAS Think Tank & Panel Discussion, where ASCI, alongside Hindustan Unilever, Marico, Cipla Health, and Kenvue, will shape the future of global advertising standards. On March 18, the session ‘Tomorrow’s Regulation Today’ will explore emerging consumer vulnerabilities and the evolving role of advertising regulations in tackling them. The final day, March 19, will see ASCI Academy’s Global Adda, unveiling two major research studies, ‘Manifest: Masculinities Beyond the Mask’, a deep dive into male representation in media, and ‘AdNext: The AI Edition’, which explores AI’s transformative impact on advertising.
With over 250 attendees expected, including industry leaders, regulators, and marketing professionals, the event promises insightful discussions, knowledge-sharing, and future-focused advertising strategies.
ASCI CEO & secretary general Manisha Kapoor said, "Hosting the ICAS Global Summit in India is a proud milestone for ASCI and the Indian advertising industry. We look forward to collaborating with global experts and gaining insights that will help us navigate new complexities while strengthening consumer trust."
ASCI chairman Partha Sinha added, "The timing of this summit is crucial as AI and other technologies rapidly reshape advertising. Bringing global perspectives together will help us collectively design forward-looking approaches that balance innovation with responsibility."
The summit will host a star-studded lineup of speakers, bringing together influential voices from across industries. Key speakers include Abhishek Singh, additional secretary, MeitY; Devdutt Pattanaik, renowned mythologist and author; Michael Todd, global director at Google, and Guy Parker, president of ICAS. Adding to the distinguished roster are Mary K Engle, EVP-policy at BBB National Programs, USA; Mohan Jayaraman, partner at Bain & Company; Ruchira Jaitly, CMO of Diageo India and Paromita Vohra, acclaimed filmmaker and writer. Their collective expertise promises to drive meaningful discussions on the future of advertising and self-regulation.
Supported by Diageo India, Hindustan Unilever, Google, United Breweries, Makemytrip, Games24x7, Khaitan & Co., and Lexplosion, the ICAS Global Summit 2025 is poised to drive progressive, ethical, and future-ready advertising practices with India leading the charge.
