MUMBAI: Multicultural media firm Canela Media has deepened its partnership with video technology provider Brightcove to turbocharge its streaming platforms aimed at US Hispanic audiences.
The expanded deal will see Brightcove's Emmy Award-winning technology deployed to enhance Canela's streaming capabilities, scale services and drive deeper audience engagement across its platforms that currently reach more than 60 million unique viewers.
Canela Media, which has built a substantial content library of over 35,000 hours, has established itself as a significant player in delivering culturally relevant content to Hispanic viewers through its advertising-supported video-on-demand platform Canela.TV.
"Brightcove is a leader in the space so expanding our relationship was a natural choice," said Canela Media CTO Peter Gonzalez. "Their modular, API-driven architecture allows for scalable integrations that can quickly be brought to market as we expand our content offerings."
The media company is already leveraging Brightcove's server-side ad insertion, video transcoding, and content distribution capabilities to widen its reach. Gonzalez highlighted that "speed to market is essential" and praised Brightcove's "scalable and proven capabilities" for helping Canela add new features to its direct-to-consumer applications.
Industry observers note that the Hispanic streaming market represents one of the fastest-growing segments in US media consumption, with advertising revenue expected to surge past $5 billion by 2026.
Brightcove's technology is engineered to help media customers engage audiences through reliable solutions that build subscriber loyalty and drive content monetisation. The company operates in more than 60 countries, providing intelligent video platforms that enable businesses to stream and monetise content more effectively.
Canela Media's ecosystem includes free streaming platform Canela.TV, which offers on-demand content and Live Channels featuring originals, music, children's programming, sports, news, and an extensive library of telenovelas and classic Mexican films.
The company also operates Canela Audience Solutions, a proprietary data solution that takes an OTT-first approach to identify Hispanic audiences across both English and Spanish-language streaming platforms.
