MUMBAI: L'Oréal India has appointed Aniket Basu as chief digital officer for its consumer products division, tapping the experienced digital marketing specialist to spearhead the beauty giant's digital transformation strategy in one of Asia's most dynamic markets.

Basu joins the Indian operation after nearly three years as digital media lead for L'Oréal's  south Asia Pacific, Middle East and North Africa regions, where he was based in Singapore and responsible for digital strategy across 15 markets.

The appointment marks a homecoming for the Ohio State University graduate, who began his career in India before building an impressive 12-year international résumé spanning multiple markets and agencies.

"India is a market of immense dynamism, where digital innovation and consumer engagement are evolving at an extraordinary pace," Basu said of his appointment. "The opportunities to drive impact, scale transformation, and shape the future of growth are limitless."

Prior to joining L'Oréal in 2022, Basu served in senior leadership roles at WPP-owned agencies, including senior director positions at Essence in Singapore, where he focused on technology and e-commerce. He also spent over seven years at Wavemaker, progressing from business executive in India to associate digital director for the Asia-Pacific region.

His expertise spans strategy and planning, data analytics, adtech deployment, search optimisation and first-party data strategy – skills that will prove crucial as L'Oréal seeks to capitalise on India's rapidly expanding digital beauty market.

Basu holds an MBA from Singapore Management University, where he made the Dean's List in 2021, and completed specialised training in premium and luxury brand management at IE Business School.
Industry observers note that his appointment comes as L'Oréal intensifies its focus on e-commerce and digital engagement in India, where online beauty sales have surged over 300 per cent since 2020.