Mumbai: PhysicsWallah Limited (PW), the education company, has appointed Alifiya Nalwala as its group head of corporate communications and public relations. With over 19 years of journalism experience, much of it focused on the education sector, Nalwala will handle PW’s communications strategy, crafting cohesive messaging and enhancing audience engagement.

PW, CEO & founder, Alakh Pandey stated, “PW has expanded across multiple segments in recent years. Alifiya’s expertise in editorial and strategic communication will help streamline our messaging across both internal and external channels.”

Nalwala stated, “As a journalist, I have closely followed India's evolving education landscape, a sector that has always been close to my heart. PW’s journey has been truly inspiring, and it is an honour to join a company dedicated to putting students first and shaping the future of education.”

Nalwala holds a bachelor's degree in mass media and a master's in political science. She was awarded the prestigious Anupama Jayaraman Memorial Award for young reporters at 24 and has since gained multiple accolades and industry recognition.

Prior to joining PW, she was a senior writer at The Ken. She also spent over eight years at The Indian Express, serving as assistant editor and special correspondent. Her career includes key roles at DNA (as chief reporter and principal correspondent), Mid Day, and HT Media. Over the years, she has developed extensive expertise in media studies, business strategy, and in-depth subject reporting.