MUMBAI: The total digital commerce market in India was valued at Rs 473.49 billion in December 2012 and is expected to grow by 33 per cent to achieve Rs 629.67 billion by the end of 2013. This is according to the latest Digital Commerce Report, by the Internet and Mobile Association of India (IAMAI) and IMRB International, released today.

Source: IAMAI-IMRB International

The report claims that while Online Travel, which includes booking rail, air, bus tickets, hotel accommodations and tour packages comprised a majority 71 per cent of the whole Digital-Commerce pie in 2012, E-Tailing, which includes purchases of various consumer products or services such as electronics, apparels, footwear, jewellery, home & kitchen appliances, consumer durables, furnishings, constituted 16 per cent of the overall share.

Financial Services, which include services such as paying insurance premiums and renewals, paying utility and mobile bills, trading shares and securities amounted to 6 per cent of the overall share. B2B and B2C Classifieds (jobs, matrimony, car, real estate etc.) contributed 5 per cent, whereas other online services such as online entertainment ticketing, online food delivery, buying discounts/deals/vouchers etc. constituted 2 per cent of the overall digital commerce market in 2012.

Source: IAMAI-IMRB International

According to the report, online travel industry has on an average grown by 32 per cent from Rs 149.53 billion in 2009 to Rs 345.44 billion in 2012 and is estimated to grow by another 30 per cent and be valued at Rs 449.07 billion by the end of December. The E-Tailing category has grown from Rs 15.5 billion in the year 2009 to INR 64.54 billion in year 2012. This category is estimated to grow by 55 per cent and cross 100 billion by the end of this year.

Financial services market was valued at Rs 28.86 billion in 2012 and is expected to grow by 25 per cent and reach to Rs 36.07 billion by the end of the year. According to the report, Classifieds market has seen a significant growth and has reached Rs 23.54 billion in 2012. Classifieds as a category has grown with a CAGR of 45 per cent growth from 2009 and is expected to grow by another 30 per cent to Rs 30.61 billion by end of the year.