MUMBAI: US media conglomerate Time Warner has announced that its cable networks TBS and TNT are about to become the first entertainment networks in the US to stream on-air content live across multiple platforms 24/7, including through the networks‘ websites and a pair of newly created Watch TNT and Watch TBS apps. The announcement was made during TNT and TBS‘ annual Upfront presentation in New York.

Live streaming the company adds is the latest phase in the rollout of TV Everywhere, the industry-wide initiative that gives subscribers to cable, satellite and telco video services access to more of their favorite shows across a wide range of digital platforms.

Turner Entertainment Networks president Steve Koonin said, "Starting this summer, subscribers will be able to watch TBS and TNT live - anytime, anywhere, on multiple devices. Tablets and smartphones become television sets, bringing new opportunities for us and for advertisers"

TNT and TBS will begin their live streaming just as both networks are in the midst of the their summer programming, which for TNT includes returning series ‘Rizzoli and Isles‘, ‘Falling Skies‘, ‘Major Crimes‘. TBS‘ summer lineup includes the second season of the sitcom ‘Sullivan and Son‘ and the new series ‘Deon Cole‘s Black Box‘ and ‘Deal With It‘. Also available through live streaming will be TNT‘s coverage of the NBA; TBS‘s regular-season and playoff coverage of Major League Baseball; and both network‘s coverage of the NCAA Division I Men‘s Basketball Championship.