MUMBAI: Riding on its fast-growing popularity, WeChat, a mobile social app, has unveiled its latest brand campaign conceptualised by Ogilvy & Mathers.

As part of the campaign, the TVC features WeChat's brand ambassadors - Parineeti Chopra and Varun Dhawan and is already running on television and online screens with the tagline - "Naye Purane Ajeeb Shajeeb, all friends are now on WeChat - the all in one social app".

Speaking on the occasion, WeChat spokesperson Katie Lee said, "We are overwhelmed by the positive response which our Indian users have given to WeChat. It is the love of our users which inspires WeChat to continuously innovate and evolve with more and more exciting features."

The tagline and the TVC capture the essence of WeChat of being the preferred platform for the youth to connect with all their friends. The TVC drives home WeChat's growing pre-eminence in the Indian mobile social and communication app space and reinforces its positioning as the most innovative app for the Indian youth to share, connect and communicate with their friends.

"WeChat is a complete mobile social communication app loaded with all the features which our users look for to connect with their friends. This TVC showcases our unique position of being an 'all-in-one app' which resonates with the spirit of the youth of the country, who want to stay connected with their friends and family through conventional messaging as well as fun and exciting elements like 'Voice Messaging', 'Stickers', 'Photo sharing', 'Video Chatting', 'Location-based Features'. We are hopeful that this campaign would help WeChat become the preferred app for a lot of new Indian smart phone users and make their communication experience richer through its unique offerings," she added.

WeChat has seen an exponential growth in India and the fact that WeChat has topped the leading app stores such as Google Play, iOS App Store, Windows Marketplace and BlackBerry AppWorld as the most downloaded app only goes to showcase its popularity with the youth of the country.