MUMBAI: Rovi Corporation ROVI +0.07% , a global leader in entertainment discovery, today announced the launch of a guide solution for standard definition (SD) and high definition (HD) digital terminal adapters (DTAs) devices for North American cable operators. With the addition of this new guide, Rovi now offers discovery solutions that span across the array of cable platforms - from basic DTAs and advanced digital video recorders (DVRs) to second screen devices - that can help cable-TV service providers improve the user experience across their entire subscriber footprint.
Frequently used for secondary televisions not connected to an advanced digital set-top and in homes that subscribe only to basic cable services, DTAs are basic cable boxes used to enable cable operators to upgrade their systems to an all-digital environment. In North America, cable companies are transitioning to all-digital in order to support bandwidth intensive services such as HD channels, multi-screen devices, and high speed data that are becoming increasingly popular with subscribers. DTAs provide cable operators with opportunities to more easily expand their service offerings, optimize the use of bandwidth, and enhance the experience for consumers by introducing a guidance experience on more set tops across their subscriber-base in North America.
The capabilities included in the Rovi DTA Guide are the ability to find out what's on TV, tune channels directly from the program grid, set parental controls, and set language options for the guide and audio. Rovi DTA Guide, anticipated to be broadly available to North American cable operators in early 2014, supports the growing market for DTA set-top boxes in this industry-wide transition to an all-digital environment. Rovi is currently working with many DTA providers, such as Cisco, Evolution Digital and Pace, to test and pre-port Rovi DTA guides.
"For many cable TV subscribers, the guide has been designated as 'only for the advanced DVR.' Now that it is available on lower-end devices in addition to the premium set top box, cable TV subscribers including Basic and Expanded Basic households, can enjoy a better experience on every TV in their home," said Michael Buchheim, senior vice president of product management for Rovi. "The guide experience is no longer limited to the premium digital subscribers, and cable operators will be able to use it to show the added value that they bring to their customers."
Rovi plans to demonstrate DTA Guides for industry executives in a private suite at Caesars Palace during the CES tradeshow in Las Vegas, January 7-10. Invited attendees can view Rovi services and technologies driving entertainment discovery and monetization, and learn first-hand how Rovi works with leading brands to unlock the full value of their entertainment offerings.
