MUMBAI: Apple in the US has launched iTunes Plus. This consists of digital rights management DRM free music tracks featuring 256 kbps AAC encoding for audio quality virtually indistinguishable from the original recordings—for $1.29 per song.

iTunes Plus is launching with EMI’s digital catalogue of recordings, including singles and albums from Coldplay, The Rolling Stones, Norah Jones, Frank Sinatra, Joss Stone, Pink Floyd, John Coltrane and more than a dozen of Paul McCartney’s classic albums available on iTunes for the first time.

iTunes will continue to offer its entire catalog, currently over five million songs, in the same versions as today —128 kbps AAC encoding with DRM —at the same price of 99 cents per song, alongside the higher quality iTunes Plus versions when available. In addition, iTunes customers can now easily upgrade their library of previously purchased EMI content to iTunes Plus tracks for just 30 cents a song and $3.00 for most albums.

Apple CEO Steve Jobs says, “Our customers are very excited about the freedom and amazing sound quality of iTunes Plus. We expect more than half of the songs on iTunes will be offered in iTunes Plus versions by the end of this year."

EMI Group CEO Eric Nicoli says, “This is a tremendous milestone for digital music. Consumers are going to love listening to higher quality iTunes Plus tracks from their favorite EMI artists with no usage restrictions.”

With the release of iTunes Plus, customers can now download tracks from EMI artists without limitations on the type of music player or number of computers that purchased songs can be played on. iTunes is also offering customers a simple, one-click option to easily upgrade their library of previously purchased EMI content to the iTunes Plus versions.

EMI music videos are now also available in iTunes Plus versions with no change in price. iTunes Plus songs purchased from the iTunes Store will play on all iPods, Mac® or Windows computers, widescreen TVs with Apple TV™ and soon iPhones, as well as many other digital music players.

The iTunes Store features the world’s largest catalog with over five million songs, 350 television shows and over 500 movies. The iTunes Store has sold over 2.5 billion songs, 50 million TV shows and over two million movies, making it the world’s most popular online music, TV and movie store.