MUMBAI: Curry Nation has just tailored itself into the thick of things with Jaihind, one of Pune’s oldest and most trusted menswear retail chains. On 3 April 2025, the indie ad agency known for transforming commodity brands into cultural powerhouses clinched the integrated communications mandate for Jaihind. And this wasn't your average pitch win—it came hot on the heels of the agency’s signature ‘UNLIMIT’ workshop, a no-holds-barred brand therapy session that helped reposition Jaihind from a ‘men’s only store’ to a more expansive ‘men’s mall’.

Translation? It’s not just a store—it’s the destination for anyone identifying anywhere on the boy-to-man fashion spectrum.

Curry Nation will now suit up to handle Jaihind’s entire branding wardrobe—from social media and campaign design to community building and multichannel storytelling. Data tracking, long-term relationship nurturing, and brand personality polishing are all part of the job description.

“The process followed by Curry Nation of understanding our business inside out is something commendable... the conclusions made us see the whole being and not just parts,” said Jaihind CMD Dinesh Jain in a note that reads part testimonial, part poetic mic drop.

Curry Nation founder Nagessh Pannaswami added, “The UNLIMIT workshop is one of our tools... to provide a platform for uninhibited breakthrough ideation on the business, the brand and the product.”

Jaihind has been on a style evolution of its own—from housing just fabrics and a few readymades to now boasting eight multi-brand stores across Pune, Kolhapur, Chhatrapati Sambhajinagar and Nashik. With Curry Nation’s strategic flair and Jaihind’s legacy swag, this isn’t just a rebrand. It’s a retail renaissance dressed to impress.