MUMBAI: Singapore-based production & distribution agency, Bomanbridge Media has renewed the rights to UK & Canada format Chef in Your Ear for 2016 to Korean powerhouse CJ E&M.
CJ E&M is currently airing the first season, locally-titled Avatar Chef in Korea.
The format was created by Justin Scroggie and developed by Ricardo Larrivée, Michel Rodrigue, Lee Herberman and Henry Less. In Canada, the original English version is produced by HLP + Partners and the French version is produced by 350 Productions, setting record audiences on The Food Network.
Chef In Your Ear is a new cooking competition format in which two professional chefs aim to deliver a restaurant quality dish – by remote control. All the cooking is done by two novice cooks, many of whom claim to be kitchen disasters, each wearing an ear-piece. They take instruction from a celebrity chef whom they have been paired with, and who is locked away in a booth, unable to smell or taste the food.
“Bomanbridge is thrilled to represent the exciting and entertaining format, Chef In Your Ear, for Asia and are so pleased to renew our format sale to our trusted partners, CJ E&M, for a second season. We are known in Asia for licensing great formats which give channels high performance ratings. CJ E&M will enjoy great viewership with this show,” said Bomanbridge Media South Korea director of distribution and business development Gyeong Min Moon.
CJ E&M international sales & acquisition head Jang-Ho-Seo added, “CJ E&M is delighted to renew Chef In Your Ear for a second season. The show is proving very popular to our audiences in the early stages of season one. CJ E&M has been building its reputation for producing and creating the best Formats in the world and CIYE is a great addition to our portfolio.”
“The Format People are pleased that Bomanbridge Media, one of Asia’s top distributors, has taken Chef In Your Ear into Asia, first to Mongolia and now expanding in Korea with CJ E &M. The format has proven highly successful on Food Network Canada, Justin & I are confident that the Asian versions will be just as successful,” said The Format People CEO Michel Rodrigue.
