MUMBAI: Disney-ABC-ESPN Television and Prima TV have entered into a multi-genre content deal in Mipcom. Movies like 101 Dalmations, Sleeping Beauty, The Incredibles

, The Jungle Book and Disney Channel original movies High School Musical, High School Musical 2 and Camp Rock will be aired in the Saturday slot “Wonderful World of Disney” on Prima TV.

Each film will be preceded by an introduction filmed in Disneyland Resort Paris and starring Prima TV anchor Virgil Iantu and his daughter.

In addition, Prima TV has licensed movies for general broadcast on its channels, including The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, Flightplan and Starsky & Hutch.

Various ABC Studios series will be launched including Brothers & Sisters, Private Practice and new seasons of Desperate Housewives.

Prima TV has also licensed Disney animated series including Tarzan and Lilo & Stitch for its channels.

Disney-ABC-ESPN Television SVP programme distribution EMEA (South) Francesca Tauriello said, “The Wonderful World of Disney showcases some of Disney’s most loved new and classic features, and we’re delighted to be working with Prima TV to bring more Disney magic to viewers in this key growth market.”

Prima TV Deputy General Manager Veronica Sorescu said, “The Romanian public enters The Wonderful World of Disney, a truly magical place for the entire family. Twenty exceptionally great movies with unforgettable characters bring families together for an enriching experience that unfolds a delightful world of adventure. Prima TV is now offering to its viewers a wonderfully funny and thrilling ride into Disney’s universe, a superb lesson about family, courage and challenges, for all ages.”