MUMBAI: Shemaroo Entertainment is gearing up for the television trade event Mipcom which kicks off on Monday in Cannes, France.

Shemaroo Entertainment director Hiren Gada says that Mipcom in the past has been a great platform to build relationships and showcase products. "Business is, however, at a nascent stage and depends on various factors," he adds.

The focus will be on acquiring and selling content for animation, films and alternative content. It is also looking at co-production deals in the animation field.

When asked about the content that will be showcased, Gada says, "In animation we will showcase Ghatothkach – Master of Magic; Bal Ganesh; Dashavatar; Return of Hanuman. Then there is Tina and Magical Alphabets which is an edutainment series. Fruit Salad is a fun series with morals."

In films, Shemaroo will showcase Mera Baap Pehle Aap; Jannat; Ugly Aur Pagli; Mission Istanbul; Chamku and Hello. As far as alternative content goes, there is Shilpa’s Yoga. The company will also offer shows on lifestyle, travel, food and health.