MUMBAI: The television business is dramatically transforming as broadcasters scale up production of premium content and delivery of an enhanced viewing experience. As the industry lines up to adopt Ultra HD (UHD) TV, the new quality benchmark in broadcasting, Eutelsat Communications will share research at MIPCOM on consumer appetite in key European TV markets for this latest evolution.

The pulse of UHD will be presented by Eutelsat today at the MIPCOM show in a '4k focus welcome address.’ It will include key findings of new qualitative consumer research conducted for Eutelsat by market research firm TNS, and fresh data from GfK on Ultra HD screen sales.

Eutelsat head of market research and customer experience Claudia Vaccarone and Eutelsat director of marketing innovation and digital cinema Michel Chabrol will share insight on how to anticipate UHD mass-market deployment. 

They will be joined by Sony Corporation senior producer, visual entertainment Joe Nakata and well-known journalist and broadcast industry expert Chris Forrester.

Since its first broadcasts of Ultra HD in January 2013, Eutelsat has amassed industry-leading expertise on the conditions for successful transition to this new format. Two Eutelsat satellites are broadcasting permanent channels in Ultra HD, showing Eutelsat co-productions and content produced by independent programme-makers who have sought out Eutelsat's satellite platforms to promote their work.