MUMBAI: Singapore-based production and distribution agency Bomanbridge Media has inked an international distribution deal with Imagine Group Entertainment, which created and produced Fit For Fashion, a transformational fashion-fitness format. Fox Channels Asia aired the initial launch season of the show in 2014 and will be premiering the second season beginning January 2016.
“Bomanbridge is constantly pushing the envelope when it comes to reality entertainment. We had the opportunity to take Fit For Fashion to broadcasters internationally, and we jumped. Fox International Channels Asia has done a tremendous job with the launch and we look forward to extending that success to other audiences,” said Bomanbridge Media CEO Sonia Fleck.
Fit for Fashion is not only a reality fashion/fitness TV show but also a format. The first season was filmed in Malaysia and hosted by Louise Roe, who hosts MTV International’s Plain Jane and Fashion Star on NBC (USA). She is joined by fashion photographer and former model Todd Anthony Tyler, whose fashion credits include capturing rising stars of Asia’s freshest faces -- Liu Wen, Fei Fei Sun and Kiki Kang amongst others. Roe and Tyler work with top fitness trainers Christine Bullock and Mitch Chilson to put contestants to work.
“Imagine Group has a proven track record in creating ground breaking original formats in Asia for the last decade and Fit for Fashion is one such format that will appeal to audiences around the world. We are truly excited about our partnership with Bomanbridge and are looking forward to working together with them to make Fit for Fashion an international success story. Imagine Group trusts Sonia and her team to take our format to the next level,” said Imagine Group Entertainment GM Dave Gunson.
The professional team helps transform this group of ordinary men and women into extraordinary catwalk worthy versions of themselves over ten weeks. The contestants build confidence while learning to dress well, look good and feel great.
“Fit for Fashion launched on StarWorld Asia as we recognized that the show would be a great fit for the discerning audience of our channel. We are thrilled that Fit For Fashion will now reach a wider audience around the world with Bomanbridge and Imagine Group. We look forward to a fantastic second season,” added Fox International Channels EVP content and communications Keertan Adyanthaya.
