Mumbai: Incepted in 2017 by Dhvanil Sheth and Devanshi Kejriwal, Skillmatics has emerged as a prominent global games and toys brand. With the sole mission of transforming the concept of ‘learning through play’, the brand’s expertise lies in developing innovative learning resources and educational games for children of all ages. Operating on a direct-to-consumer (D2C) model, Skillmatics has rapidly evolved into an award-winning brand gaining a myriad of accolades for their innovative offerings.
In a bid to alter the traditional idea of learning, by integrating it with play, the founders of the company discovered three primary challenges that modern-day parents frequently encounter. First, parents wanted products that enabled skill-building in their children through independent play. Second, excessive screen time was having an adverse impact on the development of children, and finding engaging alternatives to screen time was a top priority for parents. Lastly, parents globally were looking for sustainable non-plastic products. Skillmatics seeks to address these problems with its range of innovative, content-led products that build core skills and reinforce key learning outcomes through play. Additionally, Skillmatics products are carbon neutral and made using sustainable and recyclable materials.
Current achievements
In the short span of five years, Skillmatics stands out with a user base exceeding seven million, a dedicated team of over 200 professionals and a diverse product range. What started with just one range of preschool learning aids has since expanded its product range in a big way by entering multiple new categories like guessing and trivia games, art and craft kits, puzzles, family board games, and more. They started off with 10 SKUs and currently stand at over 200 active SKUs. In addition to broadening their product line, Skillmatics has significantly increased their geographical reach too. With a presence in over 15,000 retail stores worldwide, including leading retailers such as Walmart and Target, the brand’s exquisite product range can also be found in popular stores including Hamleys, Crosswords and others.
While the company’s physical expansion is surely tremendous, its online growth is also nothing short of incredible. Across several categories, including games, preschool, and arts and crafts, Skillmatics is amongst the top five brands on Amazon and a global bestseller with 1,50,000 4.7-star reviews. Apart from this, the brand enjoys a notable presence on Flipkart and has also partnered with well-known international brands including Peppa Pig, Disney, Marvel, and Harry Potter.
Although their widespread online and offline popularity is proof of the high quality of their products, the 25 international awards and accolades that they’ve earned over the years serve as an additional testament to the relevancy and reliability of their educational resources. These include NAPPA, Parents Best Toys and Toy Insider for their bestselling products like Guess in 10, Foil Fun, Rapid Rumble, Found It!, Write and Wipe Activity Mats, Who Knows You Best? and High Contrast Flash Cards. Furthermore, Skillmatics’ best-selling game "Guess in 10" has become a global sensation and a household name in a short span of time.
Future outlook
The robust current growth trajectory of Skillmatics indicates that its future growth will be nothing short of remarkable. As a brand that started off with just Rs 40 lakhs as initial capital, Skillmatics today has grown to become a multi-million-dollar company with a worldwide presence and 100 per cent consistent growth. It recorded a revenue run rate of Rs 265 crore for FY 2022-2023 and anticipates a revenue run rate of Rs 425 crore for FY 2023-2024. In addition to their existing product range, they aim to broaden their offerings by introducing 50 plus new products annually across a wide range of categories.
Creating playful learning experiences for children, Skillmatics strives to become a trusted market leader in three core markets i.e. USA, UK and India. Scaling up their offerings, the company aims to penetrate new markets and expand their distribution network. Diversifying their established presence, they also look forward to launching newer global brands in related fields.
