MUMBAI: When it comes to technology, China is one of the leading Asian countries in the world that comes to mind. So it’s no surprise when leading China based IC developer and manufacturer of digital TV solutions, NationalChip, launched new set top box chips (system-on-chip) for the Indian market.

The company is looking to increase its market share in India’s fast-growing set-top box (STB) chip manufacturing market. As part of its growth plans, NationalChip has launched new set-top box chips (system-on-chip) for the Indian market.

The company’s new HD STB chip is based on GX3201 that delivers HD content at over 1000 MIPS CPU performance, 1080P HD decoding and security implementation. To cater to the mid to lower end subscribers that forms the major chunk of the Indian cable TV universe, the company has launched SD STB chip based on GX3001R or GX3012Q that offers high speed CPU for user experience as well as true colour display for enhanced picture quality.

According to NationalChip, these chips can support advanced security implementation that are demanded by most prominent conditional access vendors (CAS) and MSOs.

“India has nearly 6,000 MSOs whereas there are only 300 MSOs in China. There is a huge opportunity for us to tap into this large cable TV market and we have the resources, the name and the technological advancement to cater to it,” says NationalChip VP Patrick Dou.

NationalChip’s HD solution also supports OTT application that will allow subscribers to access online video content through home network internet. Currently the chip allows the viewer to use Wi-Fi connectivity to access sites such as YouTube to experience HD videos on their larger screens.

“We are telling the MSOs here that they can secure subscription revenue and at the same time provide value added services to their subscribers with our HD solution that supports OTT application,” adds Dou.

After having been in the industry since its inception in 2001 the chip manufacturer is looking to expand into new markets. It has identified India as one of the key markets apart from southeast Asia and Europe, Middle East & Africa (EMEA). NationalChip, which began operations in India from 2011, is working with local Indian STB manufacturers by providing them with software support to develop STBs locally.

The company claims that its chips have been officially authorised by many CAS companies including NDS (Now under Cisco), Sumavision, NSTV, ABV, Logic Eastern, Ensurity, E-CAS, and Only One CAS. With the new product offering, the STB chip manufacturer is looking to work with other major CAS vendors in the Indian market.

“We have a leading product lineup, turnkey solutions, track record and technical capability to support sustainable development of the Indian market,” says an optimistic Dou. On the business front, Dou says that the company has shipped 1.5 million chips to the Indian market in the last two years.

“This might not seem like a big number but for a company which has been in the market for just two years, it’s quite an achievement,” stresses Dou. Dou is looking to up NationalChip’s market share to 30-35 per cent in the next four years, up from the current five per cent share.

However, that will be a tough task as the STB chips market is currently dominated by big players like French Italian MNC STMicroelectronics, America’s Broadcom, and Taiwan’s ALi Corporation.

To achieve this growth, the company is expanding to other cities in the country. Currently having its office only in Delhi it soon has plans to branch out to Mumbai, Pune, Hyderabad, Bengaluru, Ahmadabad and Chennai. The company currently has Pune-headquartered Millennium Semiconductors as its only distributor in India.

“We have been in this business for nearly two decades now and have the right know how to take NationalChip and its advanced technology to the leading MSOs in the country. We are sure that with its advanced security feature as well as great capability to showcase HD content all leading MSOs will be more than willing to join hands with NationalChip and us,” says Millennium Semiconductor Sr.GM Technical Operation Sunil Deshmukh.

Being the first local Chinese company to develop digital TV IC solutions since 2001, NationalChip is also the first and only Chinese IC company to achieve big deployment to support digitalisation phases in India.