MUMBAI:The Indian esports segment is driving at a zippy speed into the fast lane.
Consider: esports and talent management agency 8Bit Creatives, has scored big by landing what it calls one of the largest naming rights sponsorship deals in Indian gaming history.
8Bit Creatives pitched and managed to get performance smart phone brand iQOO to sign up for the sponsorship package for three of the five naming rights deals. The agency represented its own team 8Bit Esports, Reckoning Esports and Revenant Xspark.
iQOO has been associated with esports for a while, and the current deal builds on its ongoing association with team iQOO Soul, which has been a flagship collaboration with 8Bit Creatives for over a year.
“We are happy to support their (iQOO) gaming & esports initiative,” said 8bit Creatives founder & CEO Animesh Agarwal. ”This is a moment of great pride for Indian gaming, and we are excited to see iQOO’s continued contribution to growing the esports landscape in India.”
“Partnering with 8Bit Creatives has always been a key driver of Reckoning Esports’ growth,” said Reckoning Esports owner Sarang Naicker. “This historic association with iQOO reflects the strength of our collaboration and our shared vision to elevate the esports ecosystem in India. Together, we aim to continue setting new benchmarks for gaming excellence.”
Revenant Xspark owner Rohit Jagasia added: “Our partnership with 8Bit Creatives has always been focused on driving innovation and creating meaningful opportunities for our players and fans. This association with iQOO is a testament to that vision, and we are thrilled to continue our journey together to elevate esports in India.”
A press release issued by 8bit Creatives states that iQOO continues redefining the boundaries of brand integration within esports, ensuring that fans and players benefit from an elevated experience.
“By associating its high-performance brand with some of India’s leading esports teams, iQOO reinforces its position as a key driver of the country’s gaming revolution. The naming rights deal is not just a commercial success but also a testament to the thriving Indian esports ecosystem, as brands increasingly recognise the value of investing in gaming’s vibrant community,” it said.
