MUMBAI: Celestial Pictures Limited (CPL) has signed a multi-year distribution deal with Taiwan Mobile to make transactional video-on-demand (TVoD) available to the mobile operator‘s vast customer base, allowing a new generation of movie lovers to enjoy Shaw Brothers films on their networked devices at their convenience.

Under the agreement, CPL will be licensing the rights to Taiwan Mobile to distribute Shaw Brothers‘ titles, such as ‘Come Drink With Me, ‘The New One-Armed Swordsman‘ and ‘Have Sword Will Travel‘, via Taiwan Mobile‘s myVideo over-the-top video service. The selection will be refreshed and expanded regularly with titles from CPL‘s extensive Shaw Brothers Film Library.

MyVideo subscribers will be able to stream each movie via TVOD. Standard features include unlimited viewings of a movie within a 48-hour window on subscribers‘ smartphone, iPad, tablet PC or desktop after their purchase.

CPL head of business, legal affairs Kristen Tong said, "We are delighted to join forces with Taiwan Mobile, the leading mobile entertainment provider, and to introduce Celestial‘s Shaw Brothers Film Library to its subscribers. Taiwan is a mature market with a high penetration of smartphones, and a rapidly increasing number of 3G users. We are thrilled to enter a market with such tremendous growth potential for data intensive applications, and I am sure this move of making classic movies available on demand will be well received here," said.

This landmark deal marks the first ever CPL movie distribution over a mobile platform in Taiwan. Celestial Pictures has also signed similar mobile VoD deals in Malaysia and Indonesia earlier.