MUMBAI: In a move that blends traditional broadcasting with cutting-edge digital streaming, Prasar Bharati has partnered with Shucae Films OTT to redefine content accessibility and entertainment choices for Indian audiences. This dynamic collaboration aims to integrate Shucae Films OTT’s diverse content portfolio onto Prasar Bharati’s Waves OTT platform, as well as its linear television channels, ensuring wider reach and engagement for quality storytelling across the nation.
This strategic alliance marks the beginning of a long-term content revolution, where both entities will join forces to co-develop fresh, innovative, and culturally relevant content for today’s modern viewers. With Prasar Bharati’s extensive broadcasting infrastructure and Shucae Films’ digital expertise, the partnership is set to break new ground in the ever-evolving entertainment landscape.
Under this collaboration, some of Shucae Films OTT’s most popular and binge-worthy shows will now be available on Waves, giving audiences even more options for engaging entertainment.
The newly integrated content includes a mix of romantic dramas, heartwarming stories, and thought-provoking narratives, offering something for everyone. Among the lineup are Jaane Kyun, Ek Ke Peeche Ek, Love Forever, It's a Match, Yeh Hai Meri Love Story! (Season 1 & 2), Belt, Bolo Pencil, Pyaar Ke Panne (Web Series), and 3rd Stanza. These titles add significant depth to Waves’ growing catalog, catering to a broad spectrum of audience preferences.
Commenting on the collaboration, Shucae Films Pvt Ltd CEO Manoj Doogra stated, “We are excited to partner with Prasar Bharati and leverage the power of Waves to bring meaningful and creative content to a wider audience. At Shucae Films, our focus is on delivering high-quality, audience-focused storytelling, and this collaboration provides the perfect platform to expand our reach while co-developing fresh content that resonates with viewers. Together, we aim to create a future where both digital and traditional media platforms seamlessly work together to serve diverse entertainment needs.”
As India’s entertainment landscape continues to evolve, this partnership between Prasar Bharati and Shucae Films OTT signals a transformative shift in how content is distributed and consumed. Whether on television screens or mobile devices, audiences can expect a new era of content that is bold, diverse, and deeply engaging.
