Mumbai: With an aim to provide a transparent platform for interaction between content creators and fans, all-in-one creator platform Cosmofeed, has launched its novel 1:1 bookings feature. Through this online scheduling tool, creators and fans will be able to interact seamlessly and it will also ensure sustainable monetisation for creators.

Cosmofeed, which has over 25,000 creators on board, offers unique tools that help them build deeper engagement with their audiences. Its solutions are tailored to help creators launch, grow and monetise their content effectively.

The novel 1:1 booking feature helps content creators create a dedicated booking page to optimise the scheduling and execution of personalised sessions. The booking page can be aligned to each content creator’s personal brand. It empowers creators to configure and showcase a diverse array of sessions, including consultations, coaching calls, and exclusive workshops for their fans. The user-friendly interface allows creators to set up their availability and enables fans to select suitable times and dates in order to schedule calls with creators of their choice.

The USP of 1:1 bookings feature is that it is customisable and creators have control over scheduling of sessions, their availability and how many sessions they can handle each day or week. This structured scheduling helps them manage their time and also ensures that fans get special and well-organised access. If used effectively, beta results show that the 1:1 Bookings feature can show a 300 per cent increase in return on investments for creators.

“The 1:1 Bookings feature is a strategic move towards enhancing the way creators connect with their audience. Our data shows a 30 per cent increase in engagement and a 20 per cent rise in revenue among beta users. We are looking at bookings as the future of creator-fan relationships, and it's about both interaction and sustainable monetization,” Cosmofeed co-founder Vivek Yadav said.

The company processed earnings worth over Rs 100 crore for more than 5,000 creators in FY23 and closed calendar year 2023 with a mega Rs 200 crore turnover. The aim of the platform is to help more creators effectively monetise their content and therefore solutions offered by Cosmofeed are to ensure that each creator stands out in this crowded space.