MUMBAI: Mumbai-based Ping Digital Broadcast has officially launched its online cooking channel India Food Network.

Ping Digital Broadcast, an online content producer, will produce and distribute original content through a network of channels hosted on YouTube. These channels will span the knowledge, utility & lifestyle genres.

The company recently raised its first, angel round of funding from two investors, Ashwin Dhamera, former Founder of Travelguru, and Ankur Daga, CEO of Angara.com, a New York based precious stones e-commerce venture.
Ping Digital Broadcast Founder Govindraj Ethiraj said, “India’s online video viewership is growing at a dramatic pace. As an early Google partner in this space, we are excited with the manner in which digital television is getting organised and institutionalized with consumers and advertisers.

"We are already connecting and interacting with global audiences with our food network even as we focus on expanding Indian audiences, with an eye on upcoming developments like 4G. We are also rolling out more genres in coming months."