Mumbai: There’s tremendous promise and potential in Indian cable TV. No one knows this better than Essel group and Zee TV
chairman Subhash Chandra who floated cable TV firm Siti Cable more than 19 years ago – in the early stages of cable and satellite TV in India.

And with the Indian cable TV sector now undergoing digitisation under a government mandate, he clearly believes he can take India’s leading MSO to greater heights.

Today Chandra announced the appointment of V D Wadhwa as CEO of Siti Cable Network. The cable TV network has close to 10 million subscribers nationally. Reaching out to over 10 million viewers.

As Siti Cable CEO , Wadhwa will be based out of Noida and will be responsible for taking forward the organisational aspirations of growing the business of Siti Cable multifold through digitisation.

His last assignment was with Timex Group India where he was managing director & CEO for business operations in India and Saarc countries. Wadhwa brings with him over 28 years of general management experience in consumer life style and retail industry and largely credited with the profitable turnaround of Timex operations in India and establishing its retail operations in India and south Asian countries.

Wadhwa is an alumnus of Harvard Business School and a fellow member of the Institute of Company Secretaries of India. He has served on various Ficci and Assocham committees besides serving as president of the Horological Federation of India.

Says Chandra: “We are delighted to have Wadhwa at the helm of Siti Cable. With his strong business acumen and strategic inputs, we expect the company to touch new highs with the aggressive growth plan in the digital regime. I am confident that Wadhwa’s association with the group will add immense value to the Company and all its stake holders.”