MUMBAI: Asian Television Network (ATN) International has launched six new channels on Bell Fibe TV, an IP based TV service offered by Bell Canada. Four of them are in collaboration with India’s public service and largest terrestrial broadcaster Doordarshan and the other two with SAB TV Network.
The channels are GEC ATN-DD India, news channel ATN-DD News, cultural and lifestyle channel ATN DD Bharati, Urdu GEC ATN-DD Urdu, comedy channel ATN - Dhammal and music channel ATN- Mastiii. “We have aggressive plans to add substantial value to our Diaspora and enhance our strong Customer base on a Consumer oriented Pick and Pay Model across Canada,” says ATN CEO and president Shan Chandrasekar.
Earlier this year, ATN collaborated with DD to launch five channels in Canada earlier this year. It had said that it wanted to expand its base through cable, satellite and IPTV platforms across Canada. ATN has 44 channels to its list.
Bell Fibe TV was launched three years ago and it is expected to be available to about five million households by 2015.
ATN caters to the Indian population in Canada. It is also a major distributor of cricket programming in the country.