MUMBAI: Travelxp, the lifestyle channel that reaches over 91 million homes, has planned to expand its reach in the major market of Asia-Pacific. The company has forayed into Singapore market in association with a local player StarHub that went on air on 3 July 2018.
The content available will include all the genres such as cultural, heritage, travel and food among others. All of the platform’s subscribers will be able to preview the channel for free.
Travelxp CEO Prashant Chothani said that it is the beginning of the network’s expansion into the Asia Pacific region and it will continue to take its world-class content across the globe in more language feeds. “Further launches in different international markets with more languages are on the anvil in the coming months,” he said.
Chothani further added, “Our partnership with StarHub would take Travelxp to all 4,49,000 subscribers of StarHub TV. The channel will include Chinese subtitles in the coming months, to appeal to and engage with a wider audience. It is going to be the mainstream channel, launched as the English one. Going forward, it will be localised in Chinese also.”
StarHub head of content business unit Lee Soo Hui said: “We are delighted that our customers will be the first in Southeast Asia to enjoy Travelxp’s content. With Singaporeans being avid travellers, we are confident that Travelxp will resonate with every backpacker, guidebook follower, and adventure seeker.”
The launch follows the channel’s addition to the UK’s Freeview platform at the end of April. It is now available globally in 91 million homes, in English, German, Czech, Slovenian, Serbian, Croatian and Bulgarian. In India, the company plans to add more languages to add to the Hindi, Tamil and Bengali audiences it currently serves.
Speaking on the ad inventories, Chothani said that the process hasn’t started yet but will soon embark on it.
As the emergence of digital platforms is growing steadily, the network as such has no plans or any deals with other OTT platforms for streaming its content. Chothani said that it is soon planning to come up with its own digital strategy by this year. He added, “As far as marketing and promotional strategies are concerned, StarHub is marketing heavily and they are doing all the marketing that is required.”
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