Mumbai: Hindi GEC Colors is set to introduce a new family drama to its programming called “Swaran Ghar” starting on 28 February. The show will air every Monday to Friday at 8:30 p.m.
Produced by Sargun Mehta and Ravi Dubey, the show, set in Chandigarh, features Sangita Ghosh, Ronit Bose Roy and Ajay Singh Chaudhary.
“Colors has remained ardently committed to bringing the best of fiction and non-fiction concepts on Indian television,” said Viacom18 head Hindi mass entertainment and kids TV network Nina Elavia Jaipuria. “With a promise to keep the audiences engaged and entertained, we are pleased to launch a new heart-warming family drama ‘Swaran Ghar’. This show will present the various nuances of parenthood backed by a splendid storyline and an endearing cast. It will further strengthen our prime-time slot at 8.30 pm and we look forward to this new adventure.”
“The current times have certainly brought families together and family dramas on television have once again earned a special place in the hearts of our viewers,” said Viacom18 chief content officer Hindi mass entertainment Manisha Sharma. “Our new show ‘Swaran Ghar’ represents one such story of Swaran who is abandoned by her children in the most trying times and how she comes stronger out of it. After the immense success of Udaariyaan, we are once again delighted to join forces with Sargun Mehta and Ravi Dubey. With a robust lineup of cast including Ronit Bose Roy, Sangita Ghosh and Ajay Singh Chaudhary, we hope to create magic with the new venture.”
“Swaran Ghar stems from the various real-life stories and experiences we see around us,” producer Sargun Mehta. “We are delighted to present a show that will give a new perspective on parenthood and shed light on the innumerable struggles they go through.”
“We began our partnership with Colors with ‘Udaariyaan’ and aim to continue this successful stint with ‘Swaran Ghar’,” said Ravi Dubey. “We could think of no other channel better suited to helm this refreshing concept and we have complete faith in our talented cast and crew to make this journey a sensation among Indian households.”
The channel has planned an extensive 360-degree marketing and digital campaign for the launch of the show.
