MUMBAI: The magic of mythological programming continues to grow by 1671 hours across Hindi and regional languages in the week 20, according to a ninth edition of a joint report by Broadcast Audience Research Council (BARC) India and Nielsen on crisis consumption.

With many broadcasters opting to telecast the mythological shows, the last seven weeks have shown growth of over 1000 plus hours, the report states.

In terms of viewership, mythological programming has increased by 75.7 billion viewing minutes in week 20. Despite being high on viewing minutes in the current week, it has been falling on a week-on-week basis for the last five weeks.

After Ramayan, the rerun of Sri Krishan on DD National has become the highest watched show in the urban market in week 20, the report mentions.

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