Mumbai: Sony Pictures Networks India has appointed Rachin Khanijo as the marketing head. Earlier, he was associated with Beginnen Media as the Chief Marketing Officer (CMO). He was responsible for on-air promotions, marketing, and corporate & digital communications. Beginnen Media runs Hindi GEC Azaad TV.

He has over 17 years of experience in the industry. Prior to this, he has worked with Eros Now as vice-president-marketing; Zeel as marketing head; Viacom18, Ogilvy & Mather and SET.