MUMBAI: 26-year-old Mumbaite Amit Puri became the first winner of SaharaOne's Ghante Ki Tuning Jamegi contest.

The contest revolves around watching the channel for an hour during which a small bug will be flashed for an 'x' number of times. The viewer is asked to say the number of times the bug flashed on the screen in that given hour and on answering correctly, is then asked a couple of simple questions relating to the programme they just saw. A cash prize of Rs 100,000 is given away every hour for those who answer the questions correctly.

Amit, a former executive producer with Balaji Telefilms, has been quoted in an official release as saying, "On Monday, on indiantelevision.com website I read about Saharaone's Ghante Ki Tune Jamegi contest. And then in today's newspaper, I saw the ad. And decided to try my luck."

On 12 November the contest offers a Diwali bonanza of Rs 1 million which will be given away every hour. Altogether, that means Sahara will be giving away Rs 1.70 crore (17 million).